Thinkpiece 2014: Charnley et al
Thinkpiece summary: Fast Moving Circular Goods 2025
The linear economic model of extracting raw materials and manufacturing goods to be sold, used and disposed of has dominated the industrial scene for the last 150 years. While this model has been hugely successful for profit generation, it is putting immense strain on material supplies, natural resources and generates vast quantities of waste.
Fast-Moving Consumer Goods (FMCG) include food, beverages, clothing and packaging: goods which are bought more often, have a lower unit cos and have a much shorter service life than durable goods. Food, beverages, clothing and packaging account for about 35% of materials use, but these products are often not recycled: around 80% of the materials used for FMCG end up in landfills, incinerators or wastewater.
There is a significant need to re-think the ways in which consumer goods are delivered, used and ultimately re-captured so that valuable resources can be retained within a circular economy. While this need has been identified, the lack of innovative models, and awareness of those models that do exist, makes it difficult for both businesses and consumers to imagine what a Fast Moving Circular Goods future might look like.
We will work with academics and industrialists, including Coca-Cola, Veolia, Unilever, SABMiller and The Ellen MacArthur Foundation, to create a series of provocative, compelling stories of the future that will initiate the move from incremental to transformational conversations about FMCG.
To achieve this, we will:
- Conduct a systematic review of literature to explore current FMCG practices and methods of business model innovation.
- Work with project partners to:
– Identify innovative practices in current FMCG business models and across other industries.
– Develop principles of current models as a springboard for the exploration of future visions.
– Develop innovative scenarios for the future of FMCG business models.
- Create a series of stories that can be adapted for communication to a range of audiences.
- Communicate these stories to industry and user groups in creative and engaging ways.
This is just a taster: the full thinkpiece will be published in Autumn 2014.